First, let’s quickly review your standards for using digital marketing in dubai, which is necessary to narrow down the list of channels needed to put your marketing strategy into practice:
- Business goals
Spread the message: If your current offline work does not match the way your competitors increase visibility, then this is a good reason to evaluate how to use digital channels to bridge this gap
Your USP: Your target audience must understand your product or service and what distinguishes you from other “me too” players in the market. The goal is to solve the problem that the customer seeks a solution
Traffic and sales: It may be the main reason, which appears as the final reason after brand building and USP promotion to drive traffic and create sustainable sales channels.
- Customer goals
Publish an analysis of your customers’ cadence, that is, their browsing habits or the channels where they appear most often, and start to determine which channel is best for your target audience.
Since marketing is a cost-intensive field, it is best to estimate the budget you will spend on the final digital channel strategy
- Talent Ability
Before choosing a channel combination, you should consider the combination of developers, designers, and specific field search or social channel marketing resources.
Now that the above goals that are critical to your business idea have been identified, the ambiguity about which channel to use has subsided.
Before becoming a leader in one of the best digital marketing channels, preliminary research through such expert articles will give you a good start. These channels will usually try to promise you their services, even if this may not be the best option .
The following are the most popular channels, considering the general marketing direction and typical goals of the organization.
This rule of measuring what is best based on most situations used by a business should give you enough reasons to find the best suite, but you can also explore channels specific to your industry, such as real estate aggregation advertising or what is right for you Hotel search engine. Target audience.
Search Engine Marketing (SEM)
This term defines the area where your brand appears on relevant search results pages through paid exchanges with reputable search engines such as Google or Bing. However, if you’ve heard of pay-per-click instead of SEM, it’s because it’s one of the main functions of SEM and it’s so popular.
For the relevant keywords or search terms that your target audience can enter when searching for solutions that you can perfectly satisfy, search engines such as Google provide search engine marketing tools such as AdWords, which can bid and link your brand or product thumbnails Place it above the “natural” search results (more let’s talk about “organic”). When a potential customer clicks on your brand’s ad, you need to pay Google.
Search Engine Optimization (SEO)
Michael Hyatt talked about how your social media page on Facebook or Twitter became an embassy, where you temporarily own the land of other people’s property, and your website is a stronghold where you have the highest control.
Optimizing your website in a natural way with elements such as keywords and meta tags is the best way to get your website to rank high on the search engine results page (SERP). A common user behavior is that you generally distrust written news articles and distrust advertisements.
Therefore, not just paying for keywords and branding, fine-tuning your SEO strategy to promote your website to the #1 or #2 position of your target audience is a great way to convert sales.
Social Media Marketing (SMM)
Social media allows consumers to have ongoing conversations with their favorite brands. Hardly any other media can guarantee as much participation as social media.
Almost all organizations like search engine optimization have an SMM strategy to promote their products.
But getting the right media platform is crucial. Although Twitter may be very suitable for brand promotion, it may not be suitable for lead generation or positioning, and more targeted platforms such as Facebook can provide these.
Display ads and partner ads
The images, videos, or pop-ups you see on the websites you visit are part of the display advertising product. The Display Network usually consists of open websites that can show your ads to the audience.