Why Brands fail online?
Internet is a very crowded place because every human living on earth can use it. Instagram alone is having active users in billions. The story feature of Instagram is used by more than five hundred million users. Now, it is easy to understand why it is hard to get organic reach. So is the fun of enjoying popularity through the internet is over? No, it is not over and will never get over. Instead more and more convenient things will be added to it. To become successful in platforms like Connect App, Facebook and Instagram you just have to take advantage of everything you are offered. Use creativity, expert help, platforms tools, etc., than just creating organ posts. You must have a strategy and use all the tools of platforms. Instagram is having video ads that are beneficial for brands.
There are two techniques to do everything in the right way. One hire the professionals, second learn to do it yourself.
Instagram, Video Ads
If you are creative there is an abundance of features accessible with social media platforms and the internet to grow. Instagram ads are one great feature. This can help you expand your brand. As compared to the carousel or static ads you can create an impressive and appealing brand proposition. You can do this on your own. Using this feature you can attract your targeted audience. You can take as much time and space you need. You can imagine like your audience and see what they desire. You can use an enticing message. You can make an ad based on how to use your product. What benefits it will deliver etc. to add more spice to it you can use a gamification strategy. Gamification’s marketing strategy is winning the hearts of the consumers.
Use gamification to attract audienceThere are many ways by which you can gain the attention of your audience. However, it is tough in 2021 because people are bored. Gamification is the new technique to increase consumer engagement. When you offer a reward, coupon, or any other money-saving deal you attract more people towards your brand. Gamification marketing strategy is purely successful and it also improves your ad campaign results. You can promote your video advertisements anywhere either in stories or feeds. They will just need different ad sizes. Instagram video specification includes
- 4GB should be the maximum size of your ad
- Resolution must be 600X600 square resolutions and maximum it should be 1080X1080
- The duration of a video should be between 3-60 seconds
- Aspect ratio of a video can be 1:1 or 1.9:1
Why your brand needs Instagram video ads?Every expert is pushing brands to gain maximum attention using this feature. The platform itself is pushing the limits. Instagram video ads duration can be from thirty seconds to a minute. No matter big or small video ads have their impact. According to the surveys, video ads are loved by many. Mentally it is easy to process video content and it’s also more engaging. Surveys show that people spend many hours watch videos on Connect App, Facebook and this time is increasing.
People like videos over text and brands can take full advantage of this technology. When you use video ads on Instagram they have more engagement factor. This factor separates it from other platform features. These ads are not intrusive similar to in-stream ads. It is also difficult to scroll and pass them like statics videos. This way your brand will naturally get noticed without forcing your audiences.