Brand Name

Tips For Coming Up With A Better Brand Name / Brand Identity

The choice of Brand Name is one of the most important decisions in the process of brand production. A brand name is an integral part of the “unique memory” category: it identifies, communicates, protects and supports the brand. The name is not usually changed and serves as a focus on large markets and capital investments.

However, the development of the name has not been as easy as people think, and it does not always earn the right amount of money. It requires planning, concentration and perseverance, and it is best to have the participation of experienced “brand name makers” to be truly successful.

Based on the combined experience of our brand partners over the past 25 years, we have shared below ten tips to help you develop an effective brand name.

Part 1: Description

1. Start with everything you have mind about the end

As with all markets, clear aggregation is essential for success. Agree further with the next generation of names and types of names required as well as the expected function in the current or new building configuration. Define a glossary for all those who need to check whether everyone uses the same language (for example, headline, support line, sub-brand logo, available description), as we discussed in the previous article.

2. Think bigger and better from the beginning

Make sure the profile has the appropriate visibility to create a consistent name to apply to each brand extension plan. Focusing on a better future, Minnesota Mining and Manufacturing Company changed its name to “3M” Innovation Company. The Holt Tractor Company has been “Caterpillar” and is now a manufacturing company in various countries.

Part 2: Create

3. Build a name on the authenticity of the brand

A good place to start a branding process is to “explore what made you famous” and find out the link to the brand’s true story. For example, when the children’s book Lost My Name was titled “Wonderful”, so did the truth about the company’s mission, as we post here.

4. Choose the words that are attractive

Many well-known names come from the use of musical terms, such as the name of the founder. When Adolph Dassler founded the company in the early 1900s, he combined the brand name “Adi” with the first three letters of his father’s name to create “Adidas.” In fact, the first letter of the name of four Swedish singers created one of the most famous names of all time: ABBA.

5. Add some attributes

Adding a little something special is part of the “alchemy” creation of the brand, making the brand live, making it memorable and easily accessible in terms of branding. Just if you feel like this sounds really off, make sure every professional SEO consultant prefers this point over anything else. 

The unique look and feel of the name can be shown. Some of the smaller languages ​​(‘eBay’) and the use of international languages ​​(‘Häagen-Dazs’).

6. Continue to process till you get there

Naming is one of the most difficult parts of brand development and requires the highest level of creativity. One strategy we use in our Brandgym project is “design integration”: using multiple creative processes at the same time maximizes the chances of success. Examples of recent projects include the use of experts, creative entrepreneurs, employees, and intelligent internet-enabled search engines.

Part 3: Shortlist the names

7. Fewer is the best to choose from

“Less is more” is a good rule of thumb, especially when it comes to pronunciation. To be easy to remember, well, the brand name should be two, three, or up to four syllables.

Some short, unforgettable names were born, such as Red Bull, Accenture, Lush and Coca-Cola. In other cases, the company produces abbreviated acronyms for long names:

  • Bayerische Motoren Werke becomes “BMW”
  • KFC uses “KFC” which sounds healthy
  • Many readers of the “Financial Times” are asking for “FT”.

Another option for long names is to create a short, so-called “phone bar” in the bar world. If you do not, the buyers will do it for you! For example, “Stoli”, “Chevy”, “Beeb”, “Amex” and “FedEx”. Me and gymnast David Taylor helped Russian beer maker Zolotaya Bochka (“Golden Barrel”) made for SABMiller lovingly reducing the brand name to “ZoBo”.

8. Think about safety before you go too far

It’s good to have a good reputation, but if you can’t protect it, it’s not worth it to anyone. So, please get advice from your legal advisor as soon as possible, but at least acknowledge some of the first things you may not be able to do with that name. But try to do a quick legal check to make sure the new name concept is possible.

Given the difficulty of protecting names, large international companies we work with often have a database of subscribers that can be used when needed.

9. Examine and respect language

If you have a global purpose for your brand, it is important to carefully consider what your name means in other languages.

Irish mist has not yet sold well in Germany, because “mist” means poison in German. GM is still embarrassing him by trying to launch Opel “Nova” in Latin America, which means “don’t go” in Spanish. At the very least, Toyota is better off not trying to launch the MR2 in France: it is called “M-R-deux” in French, which means ‘merde’ (shit!).

10. Bring the name of life

One of the challenges of brand name is to ensure that clients and keywords provide a good opportunity for any idea that the to-do list appears. Avoid the common mistake of simply clicking on the name and flag characters.

Instead, visualize the participants ‘names and vendors’ names to make them look as real as possible (see example in the naming service below). While Prudential has breached the contract and the name of the financial services in the form of a bridge, the main part of the domestic market is to make credit cards and bank statements.

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