When was the last time you tried to improve your soap display packaging? We’re not talking about changes to the design or the inside of the product. As a brand, you should know that checkpoints are an important part of selling. Customers have a habit of checking the products on display at the counter when paying their bills, and with the right approach, you can take advantage of this opportunity. Custom soap boxes can help brands increase sales, increase their visibility and make a lasting impression on customers. There is no doubt that well-designed packaging on display will always attract customers and generate more sales. The unique style and shape of the box give the product visual appeal. If you don’t know what to do to make your display more attractive, let’s see how you can improve your custom packaging.
Use Custom Packaging to Encourage Customers to Make the Purchase
The main purpose of custom soap packaging boxes is to achieve the goal of impulse buying. As a brand, you should choose countertops to showcase low-selling products. People usually buy these products when they leave the store. About 80% of customers choose to buy when they pay at the counter. So don’t miss this opportunity and design your box to encourage customers to buy. Take advantage of the unique and attractive packaging appearance that makes it difficult for customers to leave the store without checking your products.
Make Your Boxes a Symbol of Your Brand
Your custom soap boxes must show the point of payment, after which it will be difficult for customers to ignore your product. Not only must the material of the box be of high quality, the design must also be well lit and designed. Sometimes a simple design works for you, or sometimes you have to work boldly and passionately. Whatever design you choose, make sure it fits your product and brand. A good design catches the attention of customers and also increases the overall appeal of the product.
Add Something About Your Brand Easily on Custom Boxes
Showcase your brand personality or your inspirational success story with custom bath bomb boxes. Customers will love the different design elements, but having something for you and your brand is also important. Your logo and brand name should be the focus of your packaging box. They will tell customers what brand is behind this incredible product and packaging design. A brand logo can be your unique identity in the store and help you stand out. A simple logo design is an inspiring idea that many big brands follow.
Keep Customizing Your Custom Packaging Boxes
You have to be careful that your soap packaging design doesn’t have to be the same all year round. Give your box a new look by including various seasonal items in the design. There are several holidays in a year and you must keep changing the fields on the view to match the holidays. Whether it’s Christmas or people celebrating the spooky Halloween season, the design should match the holiday theme. If you think about the price, try customizing your wholesale soap packaging box.
Add Some Inspiring Messages to Convey
Displaying some inspirational messages above the soap packaging box is another cool idea to keep attracting more customers. This will create a good and positive mood among customers when they try to shop. Small and sweet messages will make customers smile and you will also win customer reviews. If you don’t want to print the message on the box, you can put some handwritten notes with different greetings. This will encourage repeat purchases from customers and can also get you noticed on social media.
Perform Social Shares by Potential Customers
Social media is becoming an important part of retail packaging and marketing. Our advice is to encourage your customers to share pictures and product boxes on their hands-on social media. You can ask customers by printing their hand-address on social media, and you also need to hashtag your brand to make it a trend. This will allow customers to engage with your brand not only in person but also on social media. Ultimately, this will help you reach more audiences and get more followers for your brand.
Enjoy Flexibility in Product Packaging
Durable packaging is becoming increasingly important in retail. Whether large carton packaging or small soap packaging box for the counter in front of the roll, customers want eco-friendly packaging. Try to use less packaging materials and reduce waste during the production process. Try to use materials that leave no carbon footprint in the environment. Cardboard is the perfect packaging material for on-screen packaging. It is durable and will extend the life of your box. You can choose other packaging materials such as corrugated cardboard, cardboard, and Kraft.
We hope the ideas above inspire you to make your counters and rollovers more unique and attractive using custom soapboxes. No need to try all the ideas above at once, go ahead one by one and see how they all work out for you. You can also use your creativity and ideas to maximize the appearance of your packaging.